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Director of Digital Marketing & Customer Acquisition

Company Overview

"Technology like Owlet will completely revolutionize how parents care for their children". - Mark Cuban
“I love it! I use it on my son and know it will change the world!” -Blake Mycoski Founder of TOMS shoes and Owlet Investor
Owlet is literally changing the world. 5 years from now every baby will come home from the hospital with an infant health monitor like Owlet. Come join a passionate team that is creating potentially lifesaving technology. Check out how Owlet has already alerted for over 100 families.
After two years of developing the world's smallest infant health monitor, Owlet has launched and has seen tremendous growth. At Owlet, we are maniacal about the customer experience and our Net Promoter Score. To us NPS is just as important as revenue or product costs. Our mission is to save lives by empowering parents with the right information at the right time. Come do work that matters.

Job Summary

Owlet is searching for a driven, experienced, and self-motivated Director of Digital Marketing to manage all paid advertising. Owlet is a fast and growing company and looking for an individual who is highly adaptable and willing to learn and grow with the growth of the company.  

It’s a “Game of Inches!” This position is all about efficiency and insight. The Director of Digital Marketing and Customer Acquisition is responsible for all paid advertising including: (1) Social Advertising in Facebook, Instagram and Pinterest (2) Paid Search in Bing and Google (3) New online channels such as Hulu, Youtube, Pandora (4) Analyze and report on ecommerce partners such as Amazon and

Responsibilities and Duties


  • Build, deploy, track & optimize digital marketing campaigns
  • Manage a multi-­million dollar digital marketing budget 
  • Implement A/B testing across digital media channels with actionable results
  • Increase online sales while adhering to CPA criteria
  • Work with the brand team to test and refine creative
  • Manage the Google Analytics Reporting and 3rd party integrations to report on CPA, traffic and performance trends
  • Manage the Owlet Affiliate Program
  • Key Metric: 30% Cost Per Acquisition with 10% mo/mo growth


Qualifications and Skills

  • eCommerce 3+ years
  • Social Media Marketing: 5+ years
  • Google Adwords: 5+ years
  • Web Analytics: 5+ years
  • Email Marketing: 2+ years
  • SEO: 2+ years


  • Proven ability to deliver aggressive sales results in an entrepreneurial environment
  • Proven ability to optimize spend and improve CAC
  • Proven ability to manage large ad spend in Facebook ($300-$500k/mo)
  • Ability to prepare and present presentations to partners, executive team and board members
  • Digital Marketing: Social, Search, Video, Email & Display
  • Expert in Facebook Power Editor & Facebook Ads Manager


Benefits and Perks

  • Salary and Bonus:  Depending on Experience and Performance
  • Benefits: Health, life insurance, babysitting and other Owlet perks 
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